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📣 HeyPluto has been acquired by SevenRooms! 

🚀 This marks an exciting new chapter in our journey to reimagine how brands and customers interact. 

💙 Pluto's core mission has always been to deepen and sustain relationships. Over the last five years,  our SMS marketing platform enabled authentically value-additive, delightful and relevant interactions that drove revenue and loyalty for our customers. We’re proud that our special sauce has been doing all this by building humane AI, bringing emotional intelligence and empathy into our software. 

💫 SevenRooms and Pluto share this vision to bring true personalization to scale, especially within the hospitality industry. SevenRooms is the global leader in marketing and operations for restaurants, providing the only data-driven end-to-end platform that helps restaurants optimize revenue while also providing world class guest experiences. Joining SevenRooms offers a dream partnership that leapfrogs our mission forwards. We are incredibly excited and inspired to together elevate Pluto's work to even greater impact within the thoughtfully-led rocketship of SevenRooms. 

🙏 We wouldn’t be in this position without our sparkling team – best-in-industry talent bonded by deeply shared values. We’re also grateful for our roster of exceptional customers and partners and for our supportive investors, advisors and mentors who have championed us from day one. 

✨ Thank you for being part of this journey with us. There’s a lot in store ahead, keep watching and as always, cheers to infinitely & beyond! ✨

👉 Press release here

👉 Looking for marketing & SMS tools the Pluto Way? Get in touch with a rep at

👉 For any further questions, contact Shana Bathe, former Co-Founder & CEO 



“To affect the quality of the day, that is the highest of arts.”


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